1 00:00:00,000 --> 00:00:03,840 Chris Williams: You have marketable, valuable skills. But if you feel like 2 00:00:03,840 --> 00:00:07,520 Chris Williams: your career is struggling right now, I don't want you to keep trying to squeeze 3 00:00:07,520 --> 00:00:10,880 Chris Williams: through the same door as everyone else with the same certifications and 4 00:00:10,880 --> 00:00:14,595 Chris Williams: experience. There's 3 things that you're not doing 5 00:00:14,595 --> 00:00:18,195 Chris Williams: that I want you to start doing right now that will transform your 6 00:00:18,195 --> 00:00:21,955 Chris Williams: opportunities and your future. That's this week on the Badass 7 00:00:21,955 --> 00:00:22,855 Chris Williams: Agile podcast. 8 00:00:30,890 --> 00:00:34,570 Chris Williams: Greetings, team. Welcome to the Badass Agile podcast. I'm 9 00:00:34,570 --> 00:00:36,110 Chris Williams: your host, Chris Williams. 10 00:00:44,555 --> 00:00:48,255 Chris Williams: My friend, I'm happy to see you. Thank you as always for tuning in. 11 00:00:48,715 --> 00:00:52,475 Chris Williams: All the conversations everywhere are about, should 12 00:00:52,475 --> 00:00:56,109 Chris Williams: I pivot out of my current role? How do I get seen in a pile 13 00:00:56,109 --> 00:00:59,730 Chris Williams: of resumes? How do I protect myself against layoffs 14 00:01:00,269 --> 00:01:03,870 Chris Williams: and budget cuts? And I think personally the worst thing that I 15 00:01:03,870 --> 00:01:07,549 Chris Williams: see when I look around is that really great agile 16 00:01:07,549 --> 00:01:10,895 Chris Williams: people are getting pigeonholed and stuffed into 17 00:01:11,275 --> 00:01:14,655 Chris Williams: these constrained positions of being glorified project 18 00:01:14,955 --> 00:01:18,175 Chris Williams: managers. What we see in large organizations especially 19 00:01:18,795 --> 00:01:22,475 Chris Williams: is people who don't understand agility trying to make it look 20 00:01:22,475 --> 00:01:25,710 Chris Williams: more like the management techniques of the 19 eighties. 21 00:01:26,410 --> 00:01:30,190 Chris Williams: You have so much value, and there is so much opportunity 22 00:01:30,570 --> 00:01:34,250 Chris Williams: and hope for you and me. I'm gonna tell you all about it right here. 23 00:01:34,250 --> 00:01:37,985 Chris Williams: But first, let's take a moment to remember why we're here. To create 24 00:01:37,985 --> 00:01:41,765 Chris Williams: an elite tribe of leaders who truly serve their clients and communities 25 00:01:41,985 --> 00:01:45,445 Chris Williams: by doing what matters and what works, relentlessly 26 00:01:45,664 --> 00:01:49,424 Chris Williams: chasing value and excellence like a badass. There's so 27 00:01:49,424 --> 00:01:53,045 Chris Williams: many resources out there about what you need to do to be agile, 28 00:01:53,610 --> 00:01:57,130 Chris Williams: but we're focused on who you need to become in order to 29 00:01:57,130 --> 00:02:00,729 Chris Williams: lead teams. Now if this episode helps you, do us a 30 00:02:00,729 --> 00:02:04,409 Chris Williams: favor and share it with your friends. I want 31 00:02:04,409 --> 00:02:08,104 Chris Williams: you to be first in line for what I believe is the 32 00:02:08,104 --> 00:02:11,405 Chris Williams: next evolution of delivering value. 33 00:02:12,265 --> 00:02:15,865 Chris Williams: If you are stuck or locked into framework or 34 00:02:15,865 --> 00:02:19,440 Chris Williams: role definitions, you're already competing with 35 00:02:19,440 --> 00:02:23,200 Chris Williams: everyone else out there in the industry who have the same skills and 36 00:02:23,200 --> 00:02:26,900 Chris Williams: qualifications as you. I want you to be first in 37 00:02:26,960 --> 00:02:30,480 Chris Williams: line. Look. When you see yourself as a leader in any kind of 38 00:02:30,480 --> 00:02:34,145 Chris Williams: market, it's absolutely catastrophic to be 39 00:02:34,145 --> 00:02:37,985 Chris Williams: a follower. And I can tell you from the conversations that 40 00:02:37,985 --> 00:02:41,825 Chris Williams: I have with people just like you and the people who sign deals 41 00:02:41,825 --> 00:02:45,200 Chris Williams: and sign paychecks that there's a need to be 42 00:02:45,200 --> 00:02:48,800 Chris Williams: obsessed with the value that we deliver to organizations. Here's the 43 00:02:48,800 --> 00:02:52,160 Chris Williams: thing. The value is not defined by or 44 00:02:52,160 --> 00:02:55,860 Chris Williams: limited to the delivery of software or technology 45 00:02:56,080 --> 00:02:59,375 Chris Williams: solutions. You've heard me say this before, but I'll repeat it. 46 00:02:59,675 --> 00:03:03,135 Chris Williams: Agility will always be useful as a set of principles and practices. 47 00:03:03,835 --> 00:03:07,675 Chris Williams: They're lightweight. They're very easy to understand and to transmit or 48 00:03:07,675 --> 00:03:11,459 Chris Williams: transfer. We can no longer assume that people 49 00:03:11,459 --> 00:03:15,140 Chris Williams: will be fascinated with what we do because the gloss has 50 00:03:15,140 --> 00:03:18,900 Chris Williams: been worn off a little bit. We can't keep behaving as though there's 51 00:03:18,900 --> 00:03:22,500 Chris Williams: some magic in the word agile, or scrum master, or 52 00:03:22,500 --> 00:03:25,875 Chris Williams: agile coach, or even product owner. There isn't, and 53 00:03:25,875 --> 00:03:29,715 Chris Williams: everybody knows it. In an age of great financial pressure and 54 00:03:29,715 --> 00:03:33,335 Chris Williams: budgetary constraints, companies are looking for us to deliver 55 00:03:33,395 --> 00:03:36,835 Chris Williams: value in unique ways. And the thing is, we're the most 56 00:03:36,835 --> 00:03:40,520 Chris Williams: qualified people to do exactly that, to be useful. 57 00:03:40,900 --> 00:03:44,520 Chris Williams: Actually, to be imminently valuable to the organization. 58 00:03:45,060 --> 00:03:48,820 Chris Williams: Now everyone else is just doing like an iteration of 59 00:03:48,820 --> 00:03:52,545 Chris Williams: the agile practitioner profile. Let me take what I do and shift 60 00:03:52,545 --> 00:03:56,144 Chris Williams: over to product ownership a little more. Let me take what I do and add 61 00:03:56,144 --> 00:03:59,985 Chris Williams: a little bit more financial accountability and reporting to it. Let me take what 62 00:03:59,985 --> 00:04:03,345 Chris Williams: I do and shovel some Gantt charts and dashboards over to 63 00:04:03,345 --> 00:04:07,010 Chris Williams: you. That's not meeting the market where it is. 64 00:04:07,549 --> 00:04:11,310 Chris Williams: Because what you're doing is pigeonholing yourself into the 65 00:04:11,310 --> 00:04:15,150 Chris Williams: role of a glorified project manager, and we offer so 66 00:04:15,150 --> 00:04:18,935 Chris Williams: much more than that. And I want you to be free of the 67 00:04:18,935 --> 00:04:22,455 Chris Williams: employee rat race, of being just one resume in a pile of 68 00:04:22,455 --> 00:04:25,835 Chris Williams: 1,000, and of being tied to a role description. 69 00:04:26,295 --> 00:04:29,850 Chris Williams: We've got so much more to offer than that. But to do 70 00:04:29,850 --> 00:04:33,530 Chris Williams: it, there's somebody that you need to become. We talk 71 00:04:33,530 --> 00:04:37,290 Chris Williams: about that in the intro to this podcast all the time. It's not 72 00:04:37,290 --> 00:04:40,970 Chris Williams: about what you do. It's who you need to become. And who is 73 00:04:40,970 --> 00:04:44,510 Chris Williams: that? It's someone who's free of the employee mindset. 74 00:04:45,345 --> 00:04:48,965 Chris Williams: It's free of traditional role definitions. Most importantly, 75 00:04:49,425 --> 00:04:52,945 Chris Williams: it's the freedom to realize that your 76 00:04:52,945 --> 00:04:56,705 Chris Williams: value is not in your agile coach or scrum master role definition, but 77 00:04:56,705 --> 00:05:00,389 Chris Williams: rather in helping the organization innovate and solve 78 00:05:00,610 --> 00:05:04,370 Chris Williams: their most pressing problems. So it's time for you to change. I've 79 00:05:04,370 --> 00:05:08,210 Chris Williams: spoken recently about either becoming an intrepreneur and helping other 80 00:05:08,210 --> 00:05:11,909 Chris Williams: areas of the organization solve problems with or without technology, 81 00:05:12,370 --> 00:05:16,025 Chris Williams: or maybe you wanna hang out your own shingle. Maybe you've 82 00:05:16,025 --> 00:05:19,705 Chris Williams: learned something about agility or delivery or lean or scrum that 83 00:05:19,705 --> 00:05:23,544 Chris Williams: you'd like to create an offering, whether it's a service, whether it's 84 00:05:23,544 --> 00:05:27,384 Chris Williams: a course, whether it's a book. You have something you wanna put in the 85 00:05:27,384 --> 00:05:30,980 Chris Williams: marketplace. And either you've tried and failed to get the 86 00:05:30,980 --> 00:05:34,360 Chris Williams: reach, the attention, or the results that you're looking for, or 87 00:05:34,980 --> 00:05:38,360 Chris Williams: you're afraid that if you leap, that if you endeavor, 88 00:05:38,900 --> 00:05:42,200 Chris Williams: no one will listen, no one will buy. 89 00:05:42,495 --> 00:05:46,095 Chris Williams: Either way, you have to recognize that you have to get 90 00:05:46,095 --> 00:05:49,315 Chris Williams: much better at understanding where pain points and opportunities 91 00:05:49,775 --> 00:05:53,615 Chris Williams: are, quickly defining proposals, pitches, and 92 00:05:53,615 --> 00:05:57,360 Chris Williams: solutions to those pain points, and then you have to become the kind 93 00:05:57,360 --> 00:06:01,060 Chris Williams: of person who talks about those ideas, who can literally 94 00:06:01,200 --> 00:06:04,500 Chris Williams: market and sell the value you intend to provide 95 00:06:04,960 --> 00:06:08,735 Chris Williams: to the people who will pay you for. If you can do those things, you 96 00:06:08,735 --> 00:06:12,495 Chris Williams: have total freedom and control over your career. And by the 97 00:06:12,495 --> 00:06:16,335 Chris Williams: way, it's way easier than trying to stick all this stuff 98 00:06:16,335 --> 00:06:20,015 Chris Williams: into a resume and hope that someone sees it. You're literally gonna be 99 00:06:20,015 --> 00:06:23,695 Chris Williams: going through a different door, a different turn style as everyone 100 00:06:23,695 --> 00:06:27,350 Chris Williams: else. Have you ever seen a big crowd in a crisis, like a soccer 101 00:06:27,350 --> 00:06:31,050 Chris Williams: match gone wrong or some kind of mayhem in a public gathering? 102 00:06:31,270 --> 00:06:34,790 Chris Williams: People get hurt when people panic and start 103 00:06:34,790 --> 00:06:38,245 Chris Williams: scrambling for the gates. Look for the exits and the 104 00:06:38,245 --> 00:06:42,085 Chris Williams: escape valves that no one else is going through, and not only do you have 105 00:06:42,085 --> 00:06:45,845 Chris Williams: an easier time getting where you're trying to go, but you don't have 106 00:06:45,845 --> 00:06:49,145 Chris Williams: to work as hard. You don't have to fight to attract attention. 107 00:06:49,699 --> 00:06:53,460 Chris Williams: Now once you've made the decision that you don't wanna compete against 108 00:06:53,460 --> 00:06:57,000 Chris Williams: all the other people who are really good at Miro and really good at Jira, 109 00:06:57,220 --> 00:07:00,900 Chris Williams: really good at liberating structures, and all of those other things that we've all 110 00:07:00,900 --> 00:07:04,445 Chris Williams: been trained in, and instead work on the things that 111 00:07:04,445 --> 00:07:07,965 Chris Williams: Agilists traditionally don't know how to 112 00:07:07,965 --> 00:07:11,425 Chris Williams: do. See, there's 3 problems that you have right now. 113 00:07:11,645 --> 00:07:15,324 Chris Williams: You don't know what your customers really need. Part of the 114 00:07:15,324 --> 00:07:19,130 Chris Williams: problem is they don't know either. Here's a really good example. I love 115 00:07:19,130 --> 00:07:22,670 Chris Williams: music. I love audio, so I use a product called Tidal. 116 00:07:23,050 --> 00:07:26,410 Chris Williams: Now I use Apple Music, but Tidal appealed to me 117 00:07:26,410 --> 00:07:29,855 Chris Williams: because their promise was if you love music, you 118 00:07:29,855 --> 00:07:33,695 Chris Williams: love high quality music. You want the best audio experience 119 00:07:33,695 --> 00:07:37,535 Chris Williams: you can possibly get. So they offered these high resolution files 120 00:07:37,535 --> 00:07:41,135 Chris Williams: before anyone else did. Now this was great. My music 121 00:07:41,135 --> 00:07:44,900 Chris Williams: sounded better. It could be a little bit louder, But the problem 122 00:07:44,900 --> 00:07:48,280 Chris Williams: is, when I get into my car and I hook it up to CarPlay, 123 00:07:48,820 --> 00:07:52,180 Chris Williams: it's almost unusable. Maybe today I feel like listening to the 124 00:07:52,180 --> 00:07:55,940 Chris Williams: Tragically Hip or some Rush, or maybe I wanna put on 125 00:07:55,940 --> 00:07:59,435 Chris Williams: my son's favorite music. The idea is when you go to browse artists, they're not 126 00:07:59,435 --> 00:08:03,195 Chris Williams: listed alphabetically. So here's me with 100 of artists that 127 00:08:03,195 --> 00:08:06,715 Chris Williams: I follow, and it's impossible to find what I want when I want it. There's 128 00:08:06,715 --> 00:08:10,470 Chris Williams: no way to search it. There's no way to sort it in alphabetical order. 129 00:08:10,630 --> 00:08:14,390 Chris Williams: It's really, really hard to get to the music I want. Maybe I'm missing the 130 00:08:14,390 --> 00:08:18,070 Chris Williams: point, but I shouldn't need a manual to learn how to use 131 00:08:18,070 --> 00:08:21,670 Chris Williams: an app in 2024. What I really want is 132 00:08:21,670 --> 00:08:25,030 Chris Williams: simplicity. I want what I want when I want it. When it comes to 133 00:08:25,030 --> 00:08:28,745 Chris Williams: music, and especially if I'm driving a car, I don't wanna have to fuss 134 00:08:28,745 --> 00:08:32,585 Chris Williams: and fiddle or worry about downloading a playlist before I leave 135 00:08:32,585 --> 00:08:36,105 Chris Williams: the house. So I'm their ideal customer. I'm 136 00:08:36,105 --> 00:08:39,709 Chris Williams: begging, please take my money. But they made a product 137 00:08:39,709 --> 00:08:43,470 Chris Williams: that's so hard to use that I can't logically make sense of 138 00:08:43,470 --> 00:08:47,230 Chris Williams: it. The experience is frustrating, and it feels like it's not 139 00:08:47,230 --> 00:08:51,070 Chris Williams: designed for me. Someone who listens to a lot of music mostly 140 00:08:51,070 --> 00:08:54,865 Chris Williams: in my car, or when I'm just walking around. So a perfect instance 141 00:08:55,005 --> 00:08:58,845 Chris Williams: of having a great idea, and an assumption that music fans 142 00:08:58,845 --> 00:09:01,905 Chris Williams: will love it, and completely screwing up the implementation. 143 00:09:02,605 --> 00:09:06,220 Chris Williams: So problem number 1 is finding out what is valuable 144 00:09:06,220 --> 00:09:09,980 Chris Williams: to an organization and its customers. What do they really want? What do they struggle 145 00:09:09,980 --> 00:09:13,440 Chris Williams: with? What do they hate? What causes them discomfort? 146 00:09:13,580 --> 00:09:17,340 Chris Williams: What costs them time and money that they really wish they didn't 147 00:09:17,340 --> 00:09:20,745 Chris Williams: have to part with? It's shocking how often we don't pay 148 00:09:20,745 --> 00:09:24,585 Chris Williams: attention to what the customer is really telling us. And you 149 00:09:24,585 --> 00:09:27,965 Chris Williams: would be blown away if you knew how to use the tools of customer 150 00:09:28,025 --> 00:09:31,705 Chris Williams: research properly. How many moments and how many 151 00:09:31,705 --> 00:09:35,370 Chris Williams: opportunities just pop up right in front of you begging 152 00:09:35,430 --> 00:09:38,790 Chris Williams: to be solved. Now here's the next problem, is that 153 00:09:38,790 --> 00:09:42,390 Chris Williams: you, especially if you're familiar with things like lean, know how to 154 00:09:42,390 --> 00:09:46,165 Chris Williams: solve problems with simplicity and speed. You know 155 00:09:46,165 --> 00:09:49,845 Chris Williams: what an MVP is? Of course you do. The problem is, we have a hard 156 00:09:49,845 --> 00:09:53,605 Chris Williams: time convincing our customers to change their mindset so they 157 00:09:53,605 --> 00:09:57,045 Chris Williams: can use these tools. They're locked, they're 158 00:09:57,045 --> 00:10:00,840 Chris Williams: stuck. What they want is more process, and oftentimes 159 00:10:00,980 --> 00:10:04,740 Chris Williams: as agile practitioners, that's what we want too. We think that the way to 160 00:10:04,740 --> 00:10:08,180 Chris Williams: be more valuable to our clients is to create more 161 00:10:08,180 --> 00:10:11,964 Chris Williams: complexity, more mystery, more specialness around the 162 00:10:11,964 --> 00:10:15,645 Chris Williams: framework when that's completely the wrong way to go. The 163 00:10:15,645 --> 00:10:19,245 Chris Williams: fundamentals of agility can be taught in about 20 minutes. The 164 00:10:19,245 --> 00:10:23,024 Chris Williams: magic of agility happens in the doing. Let's go. 165 00:10:23,165 --> 00:10:26,570 Chris Williams: Let's try. Let's test. Let's learn. Let's fail. 166 00:10:27,030 --> 00:10:30,630 Chris Williams: Now problem number 3 is that you don't know how to 167 00:10:30,630 --> 00:10:34,330 Chris Williams: pitch, sell, or market what you do, or 168 00:10:34,710 --> 00:10:38,175 Chris Williams: how to pitch, sell, and market your ideas. It's not your 169 00:10:38,175 --> 00:10:42,015 Chris Williams: fault. We all grew up in the technical realm. We weren't taught 170 00:10:42,015 --> 00:10:45,775 Chris Williams: the other side of business, but to be a real double threat 171 00:10:45,775 --> 00:10:49,535 Chris Williams: in our industry, you have to learn those crucial skills 172 00:10:49,535 --> 00:10:53,089 Chris Williams: of communication, influencing, and compelling people 173 00:10:53,470 --> 00:10:57,149 Chris Williams: to try things the agile way. And those are the real skills of an 174 00:10:57,149 --> 00:11:00,930 Chris Williams: agile leader. It's not how nuanced your framework is because 175 00:11:00,990 --> 00:11:04,690 Chris Williams: nuanced framework just makes for a 700 page instruction manual 176 00:11:04,829 --> 00:11:08,335 Chris Williams: that no one has time to read. We already had that back in the 177 00:11:08,335 --> 00:11:11,955 Chris Williams: nineties and 2000s. We had all of these detailed frameworks and templates 178 00:11:12,255 --> 00:11:16,095 Chris Williams: and flowcharts, and they didn't work. That's how agile arrived on 179 00:11:16,095 --> 00:11:19,795 Chris Williams: the scene. But when you make a habit of going to the organization 180 00:11:20,095 --> 00:11:23,560 Chris Williams: or going to your own customers and 181 00:11:23,560 --> 00:11:27,240 Chris Williams: pitching solutions to their problems over and over and over, 182 00:11:27,240 --> 00:11:31,000 Chris Williams: and refining what you know about them so that you can make your offering 183 00:11:31,000 --> 00:11:34,645 Chris Williams: better and more impactful, and then learning how to speak to 184 00:11:34,645 --> 00:11:38,245 Chris Williams: their specific language using their 185 00:11:38,245 --> 00:11:41,385 Chris Williams: terminology, using their pains and fears, 186 00:11:42,165 --> 00:11:45,785 Chris Williams: connecting authentically, serving with integrity, 187 00:11:46,160 --> 00:11:49,620 Chris Williams: and making their pains go away, you are always 188 00:11:49,840 --> 00:11:53,600 Chris Williams: valuable to an organization. You're no longer a but that 189 00:11:53,600 --> 00:11:57,300 Chris Williams: fits into a vacant seat. You're so much more than that. 190 00:11:57,600 --> 00:12:01,055 Chris Williams: So whether you wanna work more closely with product or 191 00:12:01,055 --> 00:12:04,735 Chris Williams: with business in an organization, as an employee or as a 192 00:12:04,735 --> 00:12:08,495 Chris Williams: contractor, helping them with their needs and solving real 193 00:12:08,495 --> 00:12:12,335 Chris Williams: problems that they're struggling to solve, or whether you wanna 194 00:12:12,335 --> 00:12:15,840 Chris Williams: get the heck out of tech like I often preach, and solve real 195 00:12:15,840 --> 00:12:19,680 Chris Williams: business problems? What is HR challenged with? What about learning and 196 00:12:19,680 --> 00:12:23,380 Chris Williams: development? What about sales and marketing? What about operations? What about legal? 197 00:12:23,840 --> 00:12:27,600 Chris Williams: If you can help them ideate, innovate, and deliver with the 198 00:12:27,600 --> 00:12:31,125 Chris Williams: agile skills you already have, You 199 00:12:31,125 --> 00:12:34,965 Chris Williams: have unlimited opportunity because nobody else knows how to talk 200 00:12:34,965 --> 00:12:38,725 Chris Williams: to these folks. Nobody else understands the industry or 201 00:12:38,725 --> 00:12:42,425 Chris Williams: their customers like you do. And of course my favorite 202 00:12:42,565 --> 00:12:45,920 Chris Williams: is to do what I've been doing for the past 5 to 7 years, start 203 00:12:45,920 --> 00:12:49,440 Chris Williams: your own side hustle. You've got an idea in you. You have a 204 00:12:49,440 --> 00:12:53,200 Chris Williams: service. You have a product. You have an information offering like a course 205 00:12:53,200 --> 00:12:56,720 Chris Williams: or a program or a community, but you wonder if it's 206 00:12:56,720 --> 00:13:00,505 Chris Williams: viable. You don't know how to get yourself heard. You 207 00:13:00,505 --> 00:13:04,025 Chris Williams: don't know the right things to say to attract the right kind of 208 00:13:04,025 --> 00:13:07,385 Chris Williams: audience, the people that you were designed for, and who were 209 00:13:07,385 --> 00:13:10,905 Chris Williams: designed for you. They're out there dying for your 210 00:13:10,905 --> 00:13:14,690 Chris Williams: help. The problem is, how do you find them? How do 211 00:13:14,690 --> 00:13:18,450 Chris Williams: you help them? Think of the laundry list of skills that you would need 212 00:13:18,450 --> 00:13:22,130 Chris Williams: to develop in order to have the freedom of an entrepreneur and to be 213 00:13:22,130 --> 00:13:25,910 Chris Williams: successful as an entrepreneur. You need to know how to research your customers, 214 00:13:25,970 --> 00:13:29,715 Chris Williams: understand their needs, validate your product, market your product, do 215 00:13:29,715 --> 00:13:33,335 Chris Williams: the copywriting and the social media, create your differentiation, 216 00:13:33,875 --> 00:13:37,555 Chris Williams: your unique value proposition, or your distinct voice, how 217 00:13:37,555 --> 00:13:41,389 Chris Williams: to brand yourself, and how to give your brand a voice, how to pivot when 218 00:13:41,389 --> 00:13:44,750 Chris Williams: things aren't working, how to knock on doors and sell to 219 00:13:44,750 --> 00:13:48,350 Chris Williams: organizations or individuals, and how to stay 220 00:13:48,350 --> 00:13:52,190 Chris Williams: laser focused on the value you bring to your customers. There's 221 00:13:52,190 --> 00:13:55,645 Chris Williams: a lot to do there. Now, let me pitch something to 222 00:13:55,645 --> 00:13:59,345 Chris Williams: you. For the first time in the history of our industry, 223 00:13:59,645 --> 00:14:03,325 Chris Williams: let me take the mystery out of this stuff so that you can serve your 224 00:14:03,325 --> 00:14:06,945 Chris Williams: enterprise better or maybe, just maybe, start your own 225 00:14:07,005 --> 00:14:10,670 Chris Williams: thing. If you struggle to get your ideas heard or your 226 00:14:10,670 --> 00:14:14,430 Chris Williams: products seen, and that's the number one skill that you need to 227 00:14:14,430 --> 00:14:18,030 Chris Williams: survive and thrive in this new agile environment, I wanna 228 00:14:18,030 --> 00:14:21,695 Chris Williams: shortcut your journey. I'm gonna give you the mindset, 229 00:14:21,755 --> 00:14:25,515 Chris Williams: skills, and even the scripts that you need to serve the way 230 00:14:25,515 --> 00:14:28,735 Chris Williams: you wanna serve and to live the life you wanna live. 231 00:14:29,435 --> 00:14:33,230 Chris Williams: I have a new product. This product, I didn't intend to build. It 232 00:14:33,230 --> 00:14:36,910 Chris Williams: came completely out of customer demand and request, and it's called the 233 00:14:36,910 --> 00:14:40,750 Chris Williams: forge genesis, just like the forge. It's a 1 year long 234 00:14:40,750 --> 00:14:44,110 Chris Williams: immersion experience. We still train you on the 235 00:14:44,110 --> 00:14:47,949 Chris Williams: leadership, values, and virtues that you need to operate in 236 00:14:47,949 --> 00:14:51,305 Chris Williams: high stakes, high stress, high competition environments 237 00:14:51,765 --> 00:14:55,445 Chris Williams: where failure is not an option, and the road to success is your 238 00:14:55,445 --> 00:14:59,285 Chris Williams: ability to never quit. But I'm gonna fold into that all of the 239 00:14:59,285 --> 00:15:02,990 Chris Williams: skills that you need to market your value inside the 240 00:15:02,990 --> 00:15:06,670 Chris Williams: organization or beyond. You will work with me to get your 241 00:15:06,670 --> 00:15:10,510 Chris Williams: first idea launched in 30 days, whether that's a pitch to 242 00:15:10,510 --> 00:15:14,350 Chris Williams: someone in your organization or a brand new product or service that you 243 00:15:14,350 --> 00:15:17,895 Chris Williams: have been dying to launch so that you can have the freedom of 244 00:15:17,895 --> 00:15:21,575 Chris Williams: writing your own paychecks. Not only will I give you all of the scripts and 245 00:15:21,575 --> 00:15:25,015 Chris Williams: templates that I use to market and sell my products, and keep in 246 00:15:25,015 --> 00:15:28,775 Chris Williams: mind, nobody hands me a paycheck anymore. If I don't hunt, I 247 00:15:28,775 --> 00:15:32,230 Chris Williams: don't eat. So these are the skills that I've used to build a 248 00:15:32,230 --> 00:15:35,670 Chris Williams: lifestyle and a business that does not depend on 249 00:15:35,670 --> 00:15:39,209 Chris Williams: market trends and emotional shifts in people's 250 00:15:39,269 --> 00:15:43,110 Chris Williams: perception of agile, our community, and our value. Not 251 00:15:43,110 --> 00:15:46,285 Chris Williams: only will I give you the scripts to do it, I'll give you the AI 252 00:15:46,285 --> 00:15:49,964 Chris Williams: prompts that I use so that if I need to come up with a pitch 253 00:15:49,964 --> 00:15:53,404 Chris Williams: in half an hour, if I need to do customer research in one 254 00:15:53,404 --> 00:15:57,084 Chris Williams: evening, if I need to generate headlines, social media 255 00:15:57,084 --> 00:16:00,810 Chris Williams: ideas, social media calendars, I can take 80 to 90% 256 00:16:00,950 --> 00:16:04,790 Chris Williams: of the effort out of those endeavors so that I move faster than 257 00:16:04,790 --> 00:16:08,550 Chris Williams: any of my competition. This offering is nowhere else in the 258 00:16:08,550 --> 00:16:11,930 Chris Williams: industry. It is tailored to people with agile 259 00:16:11,990 --> 00:16:15,455 Chris Williams: skill Whether you practice agile today or not, 260 00:16:15,755 --> 00:16:19,515 Chris Williams: let's use the agile principles and techniques to build something 261 00:16:19,515 --> 00:16:23,214 Chris Williams: that is truly yours, to meet the demand 262 00:16:23,595 --> 00:16:27,290 Chris Williams: of the future of business and ways of working. Don't be left behind. 263 00:16:27,290 --> 00:16:30,970 Chris Williams: The demand for this has been absolutely crazy. You'll see me 264 00:16:30,970 --> 00:16:34,730 Chris Williams: launch some info at badassagile.com, so stay tuned to that. But in the 265 00:16:34,730 --> 00:16:38,250 Chris Williams: meantime, if you wanna hear about getting involved in the 266 00:16:38,250 --> 00:16:41,785 Chris Williams: beta of this program, For less than half the price of the 267 00:16:41,785 --> 00:16:45,005 Chris Williams: normal forge, please reach out to me at contact at badassagile.com. 268 00:16:46,505 --> 00:16:49,945 Chris Williams: I look forward to telling you more about this stuff to get your new 269 00:16:49,945 --> 00:16:53,670 Chris Williams: future launched in just 30 days and spending a year 270 00:16:53,670 --> 00:16:57,110 Chris Williams: refining, perfecting and growing it for you. This is an 271 00:16:57,110 --> 00:17:00,329 Chris Williams: example of looking where nobody else is looking. 272 00:17:01,029 --> 00:17:04,869 Chris Williams: So join me. Won't you be part of this? My friend, thank you very much 273 00:17:04,869 --> 00:17:08,554 Chris Williams: for tuning in as always. I look forward to seeing you next time and until 274 00:17:08,554 --> 00:17:10,575 Chris Williams: then, stay badass.